Heart-Shaped Light Displays on Blue Cross Blue Shield of Michigan Building Show Support for American Heart Month, National Wear Red Day
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DETROIT, Feb. 2, 2009 - Throughout the month of February two giant heart-shaped displays will light up the Blue Cross Blue Shield of Michigan headquarters located in downtown Detroit. The display was created to show the Blues support for American Heart Month and the American Heart Association’s National Wear Red Day on Feb. 6.
The 12-story-high display will light up both sides of the building located on East Lafayette near I-375 in the “heart” of downtown Detroit.
The National Wear Red Day is part of the AHA’s Go Red for Women campaign that seeks to empower women of all ages to live healthier, longer lives by taking proper care of their hearts throughout the years.
“Heart disease is the number one cause of death among American women. The Blues awareness campaign serves as a reminder that women must be aware of the risks associated with this deadly disease,” says Equilla Wainwright, vice president of Diversity and Community Responsibility.
By joining the Go Red for Women campaign, women can receive a red dress sticker symbolizing heart health awareness and also participate in the “Choose to Move” program. Learn more by calling 888-MY-HEART (888-694-3278) or visiting goredforwomen.org.
Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to 4.7 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including: Traditional Blue Cross Blue Shield; Blue Preferred, Community Blue and Healthy Blue Incentives PPOs; Blue Care Network HMO; BCN Healthy Blue Living; Flexible Blue plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans, and MyBlue products in the under-age-65 individual market. BCBSM also offers dental, vision and hearing plans. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.
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